About the Market
The graphite based products is considered to be the high tech product and in India much competition is not felt. Recently the company has given advertisement in the foundry magazine and responses from the market are encouraging. Many of enquires are already converted into business and others are in trial stage. Seeing the responses, company has decided to continue the advertisement for one complete year.
It has also become the gold member in Indian Yellowpages who is one of the best web marketing promoters. In recent future company will float its web site with enquiry generation facility. It has also become free member in many web marketing agencies. To promote the products, company is thinking to introduce CDs, product catalogues and advertisement in other technical journal which will be eye catching for the buyers.
As such the availability of graphite minerals is less in India as compared to its requirement and it is a great plus point for the company.